Gmail is the best email application for Internet Professionals!

For Internet Professionals, having a reliable, easy to use email application is the most important thing in the world. With iPhones, Blackberries and Google phones conquering the world and with Netbooks being an up and coming trend , every person who spends  most of their time with answering emails needs a way to organize themselves. For myself as an example,  I have many different email addresses, as most Internet Professionals do. It really became a pain in the butt to stay on top of them at all times, sure a proper setup of Outlook would do the trick but what if you got multiple computers or heaven forbid, your computer crashes, did you manage to daily backups?

Gmail is much more reliable than locally stored emails

With Gmail you don’t have any issues of reliability or worries that if you forget to backup one day you may lose hundreds of mails the next day since everything is nicely saved on the big Google server. Sure, we can now argue about privacy, but Gmail is free and if something is free you should not complain about it. The only way your emails get lost is when all Google servers fail at the same time. That is pretty much only possible unless the 3rd World War happens and I don’t think we would worry about our emails at this point 🙂

Gmail can handle multiple email addresse and POP3 accounts for you

gmail-account-settingsAs you can see, I have multiple email addresses combined in my Gmail account, which makes it easy for me to reply to incoming emails for different purposes with the right email address. This really is useful when you use it combined with email forwards. For example, you create a small blog and want to get all emails sent to you can then just setup an email forward for this email address with your hosting company to your Gmail account. Then you click on Send Email from another address.


Fill out the information in the easy to use step by step guide from Gmail to complete adding and verify the new email address you want to use.


Then select the Filter tab under settings and click on “Create new Filter” at the end of all your Filters.


This is very similar to Rules in Office and should be pretty much self explanatory. From the example above, you would add into the To: field “” then click on Next Step


At this point you can choose some actions that Gmail will do for you automatically when the filter is activated. I choose to apply the label “MySmallBlog” that I created on the page. Now every email that triggers this filter becomes automatically the label “MySmallBlog”. Labels in Gmail are like Folders in Office. The great thing about labels is that you can apply more than one label to one email. For example,  I’m a fan of the” Getting things Done” system by David Allen. I created a few Labels like Next Action, Waiting On or Finished to keep track of my to do’s.

So why is Gmail the best for Internet Professionals?

It gives you the chance to combine multiple accounts into one free email account with almost unlimited space that also provides one of the best Spam filters currently on the market as well as a very easy system to manage your multiple accounts and your task list. Plus you can access it anywhere in the world without the need of your computer. So even if you lose your computer on a business trip you still can go to the next Internet cafe and answer the important email from your client.

Since I incorporated this into my working life, I can say that I managed to answer my emails on a much timely basis without forgetting about them and I’m actually having an organized email account where all of my emails are stored in a central point. No more worries about losing any of them or forgetting to answer on one.

Therefore, in my opinion, Gmail is the best Web email application currently on the market. If you have another opinion, please feel free to comment on this post below.

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Restart 123

I started FalkoInc almost a year ago and to be honest, I was kind of hoping I would spend more time on writing and creating then I actually did. I spend most of the time working with clients; it burned me out a lot since I took any job that came by not realizing what a toll it took out of me until it was too late. However, I learned a lot in the last year and what does not kill you makes you stronger right?

Selbststaendig – Self-and always

In German self-employed translates to Selbstaendig and most people who are self-employed knows that it’s always yourself who needs to do it. Now I concluded that this also means you need to do things for yourself to make yourself happy. For me that means I need to find a balance between client work and building my own content, tools and websites. I like writing but in the last few months I just felt burned-out, I could not concentrate on creating new content or putting into place ideas in my head.

Business is difficult

As soon the recession hit it started to hurt my business, because I have mostly larger international clients and am less involved in the local business. This led me to change my service to make it more accessible for smaller businesses both local and international. I also started to write again. I finally have more ideas and the motivation to sit down and type a few pages of articles.

Changing myself to change my life

I finally started writing blog posts again and I have fun doing it. For the past 6 months, I could barely find the strength to do so. I always try to come up with a unique angle to a topic so I can educate my readers about it. That is not always easy but worth it. I started to change myself for the better as I grow older and learn more about life. Now I find the energy to write what I like.

The next step in the New Year

Even though I am not 100% sure what I will do next year I have formulated a plan. Now I need to start to write them down and build the ideas I have in my head.

So stay tuned and keep reading the blog. I promise there will be more content and more information this year. 🙂

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Redesigning your e-Commerce site is not always the best way

On a daily basis, I am looking over many e-commerce sites and even though I don’t say it out loud I’m sometimes amazed how already standardized techniques get completely disregarded.

I was checking Vancouver Craigslist the other day and found this ad for computer equipment online store looking for a redesign of their website: Nothing wrong with this, it is always good to go with the times.

When I was reading the ad I came across this section:

We are particularly looking for a person with direct ecommerce experience in selling computers, electronics and related products to business clients. Related experience in SEO, natural search, and website usability is preferred. The majority of our clients are from businesses and governments in Canada who locate us via search engines, directories and shopping sites. Our main landing page is our product detail page.

Our website is and our most important pages are the product details pages such as:

The overall project would involve redesign of: home page, search results page, product details pages and our cart and checkout. There would be a few additional pages as well such as contact us etc.

So I went ahead and checked out their website. Having a product URL like this made me think “Maybe SEO would be the first thing to do”. I was actually very pleasantly surprised coming on to the site. The design was clean and for a computer equipment ecommerce site, it was easy to use overall. Not really anything that would justify a complete redesign but there are things to improve from an SEO and conversion optimization point of view. A quick look at their urls tells me there are no rewrite rules in place, when checking the non-www I can already imagine the amount of duplicate content that drags this site down.

The on-page SEO for this store is also not very impressive, sure it is better to have some kind of page title and meta description but c’mon try to make it easy to read or at make it more to-the-point.


Looking at the Category urls I could see how Frontier PC used their search pages to generate category pages. Little geek tip: read Latent Semantic Indexing from Aaron Wall to understand why it is a very bad idea to give any search engine the capability of indexing your search results.

Nevertheless, I think the biggest disadvantage of this site is that it is so slow. When a page takes almost 30 seconds to load it is a real turn off for most visitors. Also, search engines care a lot about how quickly you can deliver the requested page back. Look at it this way: would you recommend a website to your friend that is always slow? So why should Google do it?


Looking at the page the first positive note is that they are displaying telephone numbers, always very useful to give people more trust into the online business. What I am missing on this site are other trust symbols like Better Business Online or Hacker Safe as example.

This company is a perfect example on how most e-Commerce sites are wasting 40% or more of their potential traffic and even much more revenue.  Your goal should be more returning visitors then new visitors as an e-commerce business since they convert much better than new visitors.

As an example, a few months ago I started a contract with a car performance part company, creating an SEO plan for the development of their website. This is necessary since the system is just out of date. Before I started the project I delivered one of my SEO site reviews for their site. Within a week their traffic went up by almost 50% and stayed steadily ever since.


I would recommend consulting with a dedicated Internet Marketer first to help to identify your challenge and show you better or easier ways of using your budget to drive traffic to your online business instead of completely redesign your site if you feel stuck with the traffic you are getting. This e-Commerce site is a great example where spending money on a complete redesign would be a wasted of investment since the site seems to have already good content and a clean design. If some SEO and other Internet Marketing techniques in place they could easily double their current internet revenue.

What do you think? Leave a comment.

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All for Good?

Inspired by the call of President Obama to engage more Americans in service, a group of individuals from the technology, marketing and public sectors came together to build an open source application that allows you to find and share volunteer activities. All for Good lets you browse activities and find events based on your location or interests. The site is governed by Our Good Works a nonprofit organization that was formed by some of the people who initiated the project and who support the product’s growth.

I Stumbled upon the link to on Twitter when I was doing some updating of my TweetDeck today.
Yes, I’m a big follower of President Obama’s and I think that, as a politician, he is the only one that actually makes sense. President Obama not only managed to combine knowledge that relates to all people but he also inspires people to take a step back and look around. We are not different from each other – we may look different but we all have the same needs, hopes and dreams. So why can we not work together to build a better future for everybody?

Didn’t History Class teach us something?

I’m a history and politics geek; I’ve grown up with it, and often it seems like politicians don’t like to look into the past or even talk about it. It also seems like often laws and taxes, that would help the majority of people suffer cuts. What I don’t understand is how the politicians can allow this, and why they don’t understand that if you are rich and just try to get richer without giving as many people as possible a good standard of living that the system will break?
How can somebody afford to buy your fancy new car if he does not have any money, job or security?

  • Did history not show that if the power is focused on just the few people in power serving their own interests, it does not work? e.g. Monarchy
  • Did history not show that creating a high standard of education will bring a high standard of living?
  • Did history not show that if people work together to reach one common goal they are unstoppable?

As Senator, Mr. Obama asked the people of the United States of America to spend their own time volunteering to help rebuild America. A group of volunteers created an online platform that made it easy for everyone to volunteer and to contribute.

Our core team is made up of volunteering enthusiasts from places like Google, Craigslist Foundation, UCLA, YouTube, FanFeedr and Aha! Ink. As a contributor to the All for Good project, Google is hosting the All for Good website and products. Several Google engineers worked on All for Good as a 20-percent project (Google lets engineers spend a day a week on projects that interest them), collaborating with a broader team to build the product.

I personally think that is one of the best ideas for an online platform ever, and I think it should be extended to the whole world. I would even suggest to build a fund that covers expenses for the volunteers, and people and organizations can donate.

Help yourself with helping others?

Many people don’t have a job at the moment but they want to do something, so why not help them to pay the bills and let them work on different projects in their community? I know so many young people who would love to go to other countries and help there. Everybody can do it. An example would be the  Trümmerfrauen of Germany, which was one of the major forces behind the the Wirtschaftswunder.
Okay they didn’t really have any choice but do we? What is left of us?

Lets work together and help each other! Lets make All Good!

I will make a start, I will give 5 non-profit organizations a free SEO site review. Just use the contact us form with the subject “I want a free SEO site review for my non-profit organization”.

I would love to get some feedback from you, leave a comment.

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What does Bing stands for?

I guess everybody read already about the new Search Engine from Mircosoft,

Many post have bin made to review the new search engine and giving opinions about it:

But the real question is, What does Bing stands for?

Best suggestion that I read so far is “But It’s Not Google”

What do you think? Leave a comment, please.

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Feb. 10 – Feb. 15 External post summary

February 10th, 2009

John Dvorak said “SEO simply doesn’t work”…

I found this post funny but it also shows how far a person knows about SEO, who’s to be trusted and who’s not. A post from my fave blog, SEO Book showed some points on why SEO isn’t another snake oil: John Dvorak – a Good Example of Why Many Media Companies Deserve to go Bankrupt

February 11th, 2009

The big SMX event had begun and I found the live coverage from SERoundtable very helpful for those who were not able to attend the conference… Live Coverage of Keynote with Danny Sullivan at SMX West

February 12th, 2009

“Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL.”

Stop worrying about duplicate contents and start designating canonicals. Here’s a guide on how to implement it; from Google Webmaster Central blog: Specify your canonical

February 13th, 2009

A follow up on the canonical tag; from Search Engine Land’s blog: Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter

With this, I guess the duplicate scare would be minimized.

February 14th, 2009

“Google is embarrassed, apologizes and penalizes the Japanese site with a PageRank reduction” Google Japan Apologizes For Awkward PR Campaign, Gets Punished With PageRank Reduction

February 15th, 2009

Part of my daily routine is scanning news from my fave sites. NYTimes just launched their article skimmer which helps a lot in scanning the top headlines, more about this from ReadWriteWeb’s post on NYT Article Skimmer: Recreate the Sunday Morning Paper in Your Browser

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Feb. 3 – Feb. 10 External post summary

February 3rd, 2009

Here’s another good point on building good links, from Donna Fontenot in Search Engine People’s blog: Link Bartering

February 4th, 2009

Does Your Business Run on Fear or Confidence? Learn more from Chris Garrett’s post in Invesp Blog.

February 5th, 2009

The post by Mike Moran on Search Engine Guide explained the similar approach for researching specialized industry keywords on How do you find keywords in a specialized industry?

February 6th, 2009

Google reveals what the eye-tracking data we collect looks like on Google’s official blog post: Eye-tracking studies: more than meets the eye.

February 7th, 2009

Working ’til weekend? You must be missing a lot, here’s a helpful post from Webworker daily: Do You Do Web Work During Weekends?

February 8th, 2009

A guest post by Eric Clemons on Tech Crunch sharing his insight on What I Learned At Davos: How Networking And Feedback Loops Can Make A Better World

February 9th, 2009

Search Engine Journal blogs about a critical factor to consider in PPC: How Often Should I Optimize My PPC?

February 10th, 2009

Darren Rowse made a brief but concise review of How to Effectively Educate Your Blog Readers

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Jan. 28 – Feb. 3 External post summary

January 28th, 2009

How to use LinkedIn profile as an excellent source of SEO posted on SEO Blog by Adam Torkildson: Using LinkedIn for SEO

January 29th, 2009

Aaron Wall from SEO Book and his great review about Yahoo’s SEM tactics on Has Yahoo! Search Marketing Lost Their Minds?

January 30th, 2009

Nicholas Carlson from Alleyinsider shared a slideshow about the best entries for their Create Twitter’s Revenue Model contest on 11 Business Plans For Twitter

January 31st, 2009

Every site I visited returned a “this site maybe harmful” result on Google and here’s their clarification about that: “This site may harm your computer” on every search result?!?!

February 1st, 2009

A post on Search Engine Land discussing the importance of online appearance on Scoring The Superbowl Ads & Search: Do Broadcast Marketers Get Online Acquisition?

February 2nd, 2009

On duct tape marketing blog: Republishing with RSS and how to do it the right way.

February 3rd, 2009

Randfish posted on Seomoz, a helpful guide about 8 SEO dilemmas on 8 More SEO Topics that Have Me Stumped

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Jan. 21 – Jan. 27 External post summary

January 21st, 2009

I’m starting today’s external summary post with a principle from the Duct Tape Marketing system. Simplify: A pretty simple marketing strategy when everything seems so complicated.

January 22nd, 2009

For ‘green-minded’ enthusiasts: the Business Pundit gives us more idea to spot the right Green Business for us on the 25 Most Promising Green Businesses.

January 23rd, 2009

On the Huffington Post: Canned or Not, Layoffs Affect Everyone.  A nice post on how to cope up with today’s tough economy.

January 24th, 2009

Buzzing about the key to success, from the Copyblogger site: How to Become an Expert on Nearly Any Subject.

January 25th, 2009

Chris Brown posted about the meaning of conversation in the Web 2.0 world. On Branding and Marketing blog:  Are we having a Conversation? What does that MEAN?

January 26th, 2009

Aaron Wall published his in-depth review about Majestic SEO on the SEO Book blog: Majestic SEO – Interview of Alex Chudnovsky.

January 27th, 2009

Want to be a part of the Mozilla team? Mozilla invites us to the first open Mozilla marketing meeting of the year on Wednesday, January 28th @ 10am PST / 6pm UTC. Join the Mozilla Community Marketing Team!

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Can you be trusted?

Wikipedia quotes Trust with:

Trust is a relationship of reliance. A trusted party is presumed to seek to fulfill policies, ethical codes, law and their previous promises.

Trust does not need to involve belief in the good character, vices, or morals of the other party. Persons engaged in a criminal activity usually trust each other to some extent. Also trust does not need to include an action that you and the other party are mutually engaged in. Trust is a prediction of reliance on an action, based on what a party knows about the other party. Trust is a statement about what is otherwise unknown — for example, because it is far away, cannot be verified, or is in the future.

So the question remains, can you be trusted?

There are many indicators for trust on your website, in the way you do business and in the way you are presenting your business. If you are trustworthy, people will find it easier to purchase from you. How can you and your company become more trusted?

5 on-page factors that help visitors trust you.

  1. Professionally  designed website
  2. Testimonials from actual customers like you
  3. 3rd party verification like BBB or McAfee Hacker Safe
  4. Background information and policies that are all legally approved
  5. Easy to find contact information

That is not all what you can do to make sure your visitors have more faith in you and convert to customers. There are many of what I call “off-page” factors that will help you with becoming more trust worthy.

5 off-page factors that helps to increase your trust.

  1. Unique content on related sites or print publications
  2. Content on your site that helps people understand and use your product better
  3. eMail campaign to guide new customers to all the great features to make them believers
  4. Presence on Industry events, speaking on conferences or throwing industry parties
  5. Your own BRAND

And we come back to what is most important in Green Hat SEM – Branding. There is not trust without a brand and without trust, itis hard to brand yourself. As example, if I would try to brand myself as the greatest Vancouver wedding clown, people would not trust me to get the job done. I’m no clown, I’m not even funny but I know a little bit about Search Engine Marketing so I brand myself as a Vancouver Strategic SEM and people trust me more. If you remain relevant to your niche and can be a expert in your industry, you increase your trust. Virginia from Bruce Clay Inc. made a great post about Trust factors of Internet Marketing.

Keep in mind Trust + Awareness = Profit²

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